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Consumer behavior

Schiffman,Leon G.

Consumer behavior by Leon G. Schiffman...et al. - 10th ed. - Chennai Pearson 2011 - xix,486p.

ISBN: 9788131731567

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)
Consumers
Marketing

Dewey Class. No.: 658.8342 / SCH

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