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Consumer behavior

Schiffman,Leon G.

Consumer behavior by Leon G. Schiffman, Joe Wisenblit and S Ramesh Kumar - 12th ed. - Noida Pearson 2019 - xxx,670p.

ISBN: 9789353069834

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)
Consumers
Marketing

Dewey Class. No.: 658.8342 / SCH

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