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Advertising, brands and consumer behaviour: the Indian context

Kumar, S. Ramesh

Advertising, brands and consumer behaviour: the Indian context by S. Ramesh Kumar and Anup Krishnamurthy - New Delhi Sage 2020 - xiv,266p.

ISBN: 9789353883928 Rs 550/-

Subjects--Topical Terms:
Advertising
Consumer behavior

Dewey Class. No.: 659.1 / KUM

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