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Customer relationship management: emerging concepts, tools, and applications

Sheth,Jagdish N

Customer relationship management: emerging concepts, tools, and applications edited by Jagdish N Sheth, Atul Parvatiyar and G Shainesh - Chennai McGraw Hill 2022 - xv,544p.

ISBN: 9780070435049

Subjects--Topical Terms:
Relationship marketing
Customer relations--Management

Dewey Class. No.: 658.812 / SHE

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