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Managing marketing: an applied approach

Capon, Noel

Managing marketing: an applied approach by Noel Capon and Siddharth Shekhar Singh - New Delhi Wiley 2014 - xxviii,677p.

ISBN: 9788126548514

Subjects--Topical Terms:
Marketing
Strategic Marketing
Mobile Marketing

Dewey Class. No.: 658.8 / CAP

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