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Consumer behavior: building marketing strategy

Mothersbaugh, David L.

Consumer behavior: building marketing strategy by David L Mothersbaugh, Del I Hawkins, Susan Bardi Kleiser and Amit Mookerjee - 14th ed. - Chennai McGraw Hill 2022 - xx,753P.

ISBN: 9789355321503

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.8342 / MOT

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