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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

Kim, W Chan

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by W Chan Kim and Renee Mauborgne - Boston Harvard Business Review Press 2015 - xxviii,287p.

ISBN: 9781625274496

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.802 / KIM

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