What'S In A Brand? : Building Brand Equity Through Advertising
Jones John Philip
What'S In A Brand? : Building Brand Equity Through Advertising - New Delhi Tata Mcgraw-Hill Publishing Company Ltd. 1998 - 335
English
9780074632017
What'S In A Brand? : Building Brand Equity Through Advertising - New Delhi Tata Mcgraw-Hill Publishing Company Ltd. 1998 - 335
English
9780074632017