Advertising and Promotion : An Integrated Marketing Communication Perspective
Belch George E
Advertising and Promotion : An Integrated Marketing Communication Perspective - 7th ed. - New Delhi : Tata Mcgraw-Hill Publishing Company Ltd. 2010 - 1075p.
9780070144965
Advertising and Promotion : An Integrated Marketing Communication Perspective - 7th ed. - New Delhi : Tata Mcgraw-Hill Publishing Company Ltd. 2010 - 1075p.
9780070144965