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Business marketing management: B2B

Hutt, Michael D

Business marketing management: B2B by Michael D Hutt and Thomas W. Speh - 9th ed. - New Delhi Cengage Learning 2007 - xxx,658p.

ISBN: 9788131502051

Subjects--Topical Terms:
Industrial marketing--Management
Marketing--Management
Strategic planning
Business planning
Industrial marketing

Dewey Class. No.: 658.8 / HUT

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