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Essentials of marketing research

Zikmund, William G.

Essentials of marketing research by William G. Zikmund and Barry J Babin - 3rd ed. - New Delhi Cengage Learning 2007 - xvii,414p.

ISBN: 9788131502815

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / ZIK

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