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Marketing management : text and cases

Lal, Rajiv

Marketing management : text and cases by Rajiv Lal, John A Quelch and V Kasturi Rangan - New Delhi Tata McGraw - Hill 2008 - xiii,812p.

ISBN: 9780070603950

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / LAL

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