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International marketing

Czinkota, Michael R

International marketing by Michael R Czinkota and Ilkka A Ronkainen - 8th ed. - New Delhi Cengage Learning 2007 - xxx,646p.

ISBN: 9788131501610

Subjects--Topical Terms:
Export marketing
Marketing
Pricing
Globalization
International business enterprises

Dewey Class. No.: 658.8 / CZI

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