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Marketing management: global perspective, Indian context

Ramaswamy, V. S.

Marketing management: global perspective, Indian context by V S Ramaswamy and S Namakumari - 4th ed. - New Delhi Macmillan 2009 - xxxix,872p.

ISBN: 9780230637290

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / RAM

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