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Services marketing: people, technology, strategy

Lovelock, Christopher

Services marketing: people, technology, strategy by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee - 6th ed - Delhi Pearson 2010 - xx,637p.

ISBN: 9788131725979

Subjects--Topical Terms:
Service industries--Marketing
Professions--Marketing
Marketing--Management
Customer services--Marketing
Customer services
Relationship marketing

Dewey Class. No.: 658.8 / LOV

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