Services marketing: integrating customer focus across the firm
Zeithaml, Valarie A
Services marketing: integrating customer focus across the firm by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit - 4th ed. - New Delhi Tata McGraw - Hill 2010 - xxix,743p.
9780070660076
Service industries--Marketing
Customer services
Marketing
658.8 / ZEI
Services marketing: integrating customer focus across the firm by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit - 4th ed. - New Delhi Tata McGraw - Hill 2010 - xxix,743p.
9780070660076
Service industries--Marketing
Customer services
Marketing
658.8 / ZEI