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The strategy and tactics of pricing: a guide to growing more profitably

Nagle, Thomas T.

The strategy and tactics of pricing: a guide to growing more profitably by Thomas T. Nagle and John E. Hogan, - 4th ed. - New Delhi Pearson 2009 - 365p.

ISBN: 9788131724583

Subjects--Topical Terms:
Pricing
Marketing--Decision making

Dewey Class. No.: 658.8 / NAG

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