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Strategic brand management: creating and sustaining brand equity long term

Kapferer, Jean-Noël

Strategic brand management: creating and sustaining brand equity long term by Jean-Noël Kapferer - 2nd ed. - New Delhi Kogan Page 2009 - 443p.

ISBN: 8175541091

Subjects--Topical Terms:
Brand name products--Management
Product management
Strategic planning

Dewey Class. No.: 658.8 / KAP

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