Integrated Marketing Communication (Record no. 12835)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00492nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180911151825.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180911b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789350514658 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Relationship | Author |
| Name of author | Niraj Kumar |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communication |
| Statement of responsibility | by Niraj Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Himalaya Publishing House |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 642p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Internet - Marketing - Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | General Stacks | 11/09/2018 | 2 | 658.802 KUM | A03775 | 20/05/2022 | 19/05/2022 | 11/09/2018 | Books |