Case Studies in Marketing Effectiveness (Record no. 12970)
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| fixed length control field | 00527nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180924163617.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180924b ||||| |||| 00| 0 eng d |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Relationship | Author |
| Name of author | Kulkarni, A. B. |
| 245 ## - TITLE STATEMENT | |
| Title | Case Studies in Marketing Effectiveness |
| Sub-title | : Selected Entries From SPJIMR Marketing Impact Awards 2004 |
| Statement of responsibility | by A. B. Kulkarni |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Mumbai |
| Name of publisher | S. P. Jain Institute of Management & Research |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 205p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Purchase price (after disc. etc) | Total Checkouts | Total Renewals | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | General Stacks | 24/09/2018 | Prof. Jayanta Sengupta (Gratis) | 600.00 | 2 | 1 | 658.8 KUL | A04310 | 31/03/2023 | 22/02/2023 | 24/09/2018 | Books |