Principles of Marketing (Record no. 13699)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00417nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190213142803.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190213b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789352865611 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.8 |
| Item number | KOT |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| Statement of responsibility | by Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Noida : |
| Name of publisher | Pearson Education Services Pvt. Ltd. |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 701p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Item MRP (printed price) | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | General Stacks | 13/02/2019 | Books India, Ahmedabad | 2 | 658.8 KOT | A04387 | 03/10/2019 | 23/09/2019 | 899.00 | 13/02/2019 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | General Stacks | 13/02/2019 | Books India, Ahmedabad | 2 | 658.8 KOT | A04388 | 09/11/2019 | 19/08/2019 | 899.00 | 13/02/2019 | Books |