Essentials of Managing Marketing (Record no. 14148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00498nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190315104135.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190315b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126567867 |
| Printed Price | 369.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.8 |
| Item number | CAP |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| 9 (RLIN) | 248 |
| Name of author | Capon, Noel |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Managing Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi : |
| Name of publisher | Wiley India Pvt. Ltd. |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 210p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 225 |
| Subject heading | Marketing Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 249 |
| Subject heading | Strategic Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession No | Date last seen | Item MRP (printed price) | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | General Stacks | 06/02/2019 | Books India | 658.8 CAP | A04453 | 15/03/2019 | 369.00 | 15/03/2019 | Books |