Guerrilla Marketing for Dummies (Record no. 14200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00547nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190319115632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190319b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126554379 |
| Printed Price | 499.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.8 |
| Item number | MAR |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| 9 (RLIN) | 311 |
| Name of author | Margolis, Jonathan |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Guerrilla Marketing for Dummies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi : |
| Name of publisher | Wiley India Pvt. Ltd. |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 351p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 312 |
| Subject heading | Guerrilla Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 225 |
| Subject heading | Marketing Management |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| 9 (RLIN) | 313 |
| Author name | Garrigan, Patrick |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Accession No | Date last seen | Date last checked out | Item MRP (printed price) | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | General Stacks | 06/02/2019 | Books India | 2 | 1 | 658.8 MAR | A04480 | 03/04/2024 | 28/03/2024 | 499.00 | 19/03/2019 | Books |