Essentials of Marketing Research (Record no. 16459)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00354nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190801s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131502810 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Zikmund, William G. and Babin, Barry J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Essentials of Marketing Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Thomson Learning |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 414 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Edition | 3rd |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | BK |
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