Basic Marketing : A Global Managerial Approach (Record no. 16492)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00464nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190925153451.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190801s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 97800070620186 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Perreault, William D. |
| Role | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Basic Marketing : A Global Managerial Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi : |
| Name of publisher | Tata Mc-Graw Hill Publishing Co. Ltd. |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 844p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Edition | 15th |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Source of acquisition | Full call number | Accession No | Date last seen | Item MRP (printed price) | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 01/08/2019 | UWSB, Mumbai | 658.8 PER | A04784 | 01/08/2019 | 450.00 | 01/08/2019 | Books | UWSB Library |