FCB-ULKA Brand Building Advertising Concepts and Cases (Record no. 16493)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00425nam a2200145Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190925162529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190801s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070223943 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Parameswaran, M. G. |
| 9 (RLIN) | 559 |
| Role | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | FCB-ULKA Brand Building Advertising Concepts and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Tata Mc-Graw Hill Publishing Company Ltd. |
| Date of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 212p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Source of acquisition | Full call number | Accession No | Date last seen | Item MRP (printed price) | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 01/08/2019 | UWSB, Mumbai | 658.827 PAR | A04792 | 01/08/2019 | 425.00 | 01/08/2019 | Books | UWSB Library |