4 A'S OF MARKETING: CREATING VALUE FOR CUSTOMER, COMPANY AND SOCIETY (Record no. 17113)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00339nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190906s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415898355 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Sheth, Jagdish N |
| 245 #0 - TITLE STATEMENT | |
| Title | 4 A'S OF MARKETING: CREATING VALUE FOR CUSTOMER, COMPANY AND SOCIETY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New York |
| Name of publisher | Routledge |
| Date of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 209 p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | BK |
| Withdrawn status | Lost status | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Unitedworld School of Liberal Arts and Mass Communication | Unitedworld School of Liberal Arts and Mass Communication | 06/09/2019 | Books India | 658.8 SHE | LM0418 | 06/09/2019 | 06/09/2019 | Books | USLM |