ADVERTISING AND PUBLIC RELATIONS RESEARCH (Record no. 17117)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00305nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190906s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781138998346 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | W. Jugenheimer |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING AND PUBLIC RELATIONS RESEARCH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | Routledge/MBS |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 367 p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | BK |
| Withdrawn status | Lost status | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Unitedworld School of Liberal Arts and Mass Communication | Unitedworld School of Liberal Arts and Mass Communication | 06/09/2019 | Books India | 2 | 3 | 659.072 JUG | LM0422 | 23/12/2021 | 06/10/2021 | 06/09/2019 | Books | USLM |