Strategic Marketing (Record no. 17579)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00401nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190924121700.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190924b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131509135 |
| Printed Price | 299.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.802 |
| Item number | FER |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| 9 (RLIN) | 554 |
| Name of author | Ferrell, O. C. |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi : |
| Name of publisher | Cengage Learning |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 439p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession No | Date last seen | Item MRP (printed price) | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | General Stacks | 24/09/2019 | UWSB Mumbai | 658.802 FER | A04708 | 24/09/2019 | 299.00 | 24/09/2019 | Books | UWSB Library | ||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | General Stacks | 24/09/2019 | UWSB Mumbai | 658.802 FER | A04709 | 24/09/2019 | 299.00 | 24/09/2019 | Books | UWSB Library | ||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | General Stacks | 24/09/2019 | UWSB Mumbai | 658.802 FER | A04820 | 27/09/2019 | 299.00 | 24/09/2019 | Books | UWSB Library | ||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | General Stacks | 24/09/2019 | UWSB Mumbai | 658.802 FER | A06102 | 12/10/2019 | 299.00 | 24/09/2019 | Books | UWSB Library |