The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly (Record no. 17840)
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000 -LEADER | |
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fixed length control field | 00533nam a22001577a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | USLM |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200304112325.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200304b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788126560042 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
DDC Edition No. | 22 |
Class No. | 658.872 |
Item number | COT |
100 ## - FIRST AUTHOR (IF A PERSON) | |
9 (RLIN) | 640 |
Name of author | cott, David Meerman |
245 ## - TITLE STATEMENT | |
Title | The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication | New Jersey |
Name of publisher | John Wiley & Sons |
Date of publication | 2015 |
300 ## - PHYSICAL DESCRIPTION | |
No. of pages | 500 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Purchase price (after disc. etc) | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type |
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Dewey Decimal Classification | Unitedworld School of Liberal Arts and Mass Communication | Unitedworld School of Liberal Arts and Mass Communication | General Stacks | 04/03/2020 | amazon- ONLINE PURCHASE | 359.00 | 1 | 658.872 COT | LM0871 | 08/08/2024 | 29/07/2024 | 04/03/2020 | Books |