Marketing management (Record no. 17935)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00465nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210908113031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210903b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789389538335 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 22 |
| Class No. | 658.8 |
| Item number | SAX |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Saxena, Rajan |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility | by Rajan Saxena |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Chennai |
| Name of publisher | McGraw Hill Education |
| Date of publication | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xxxii,746p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Item MRP (printed price) | Price effective from | Koha item type | Total Renewals | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 03/09/2021 | K M ENTERPRISE | 4 | 658.8 SAX | K01699 | 20/08/2024 | 12/08/2024 | 895.00 | 03/09/2021 | Books | ||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 03/09/2021 | K M ENTERPRISE | 658.8 SAX | K01700 | 03/09/2021 | 03/09/2021 | Books | |||||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 03/09/2021 | K M ENTERPRISE | 3 | 658.8 SAX | K01701 | 05/09/2023 | 28/08/2023 | 03/09/2021 | Books | 2 | ||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 03/09/2021 | K M ENTERPRISE | 1 | 658.8 SAX | K01702 | 30/08/2023 | 25/01/2023 | 03/09/2021 | Books | |||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 03/09/2021 | K M ENTERPRISE | 4 | 658.8 SAX | K01703 | 12/08/2024 | 30/07/2024 | 03/09/2021 | Books | 2 | ||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 03/02/2023 | 658.8/SAX | K02183 | 03/02/2023 | 03/02/2023 | Books | Reference copy |