Advertising and promotion: (Record no. 18014)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00720nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220120114232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220120b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789354600807 |
| Printed Price | Rs 995/- |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 659.1 |
| Item number | BEL |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Belch, George E. |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: |
| Sub-title | an integrated marketing communications perspective |
| Statement of responsibility | by George E Belch, Michael A Belch and Keyoor Purani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Chennai |
| Name of publisher | McGraw Hill Education |
| Date of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xxxi,712p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Communication in marketing |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Belch, Michael A |
| Role | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Purani, Keyoor |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Total Checkouts | Checked out | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 20/01/2022 | 659.1/BEL | K01755 | 20/01/2022 | 20/01/2022 | Books | ||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 20/01/2022 | 659.1/BEL | K01756 | 08/12/2022 | 20/01/2022 | Books | 1 | 23/12/2022 | 08/12/2022 |