Marketing research: (Record no. 18054)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00635nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220218115726.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131731819 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.83 |
| Item number | MAL |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Malhotra, Naresh K |
| Role | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research: |
| Sub-title | an applied orientation |
| Statement of responsibility | by Naresh K Malhotra and Satyabhusan Dash |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Delhi |
| Date of publication | 2011 |
| Name of publisher | Pearson |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xxviii,948p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Marketing research--Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Consumers--Research |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Dash,Satyabhusan |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 18/02/2022 | 3 | 658.83/MAL | K01149 | 05/01/2024 | 07/11/2023 | 18/02/2022 | Books | ||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 18/02/2022 | 658.83/MAL | K01150 | 09/08/2024 | 18/02/2022 | Books |