BRAND WARS : combat strategies for indian brands (Record no. 18186)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00325nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220427s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789354790744 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Gupta,Rajiv |
| 245 #0 - TITLE STATEMENT | |
| Title | BRAND WARS : combat strategies for indian brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | SAGE Publications |
| Date of publication | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 293p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | BK |
| Withdrawn status | Lost status | Damaged status | Not for loan (e.g. reference copy) | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Purchase price (after disc. etc) | Total Checkouts | Total Renewals | Full call number | Accession No | Date last seen | Date last checked out | Item MRP (printed price) | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BA LLB | Unitedworld School of Law | Unitedworld School of Law | General Stacks | 27/04/2022 | Books India | 550.00 | 1 | 2 | 658.827 Gup | L05311 | 25/01/2024 | 11/01/2024 | 550.00 | 27/04/2022 | Books |