Marketing management (Record no. 19476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00634nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221108170909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221108b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356062665 |
| Printed Price | Rs 1050/- |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.8 |
| Item number | KOT |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Kotler, Philip |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility | by Philip Kotler...et al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Noida |
| Name of publisher | Pearson |
| Date of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xxxiii,596p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Marketing management |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Keller, Kevin Lane |
| Role | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Chernev, Alexander |
| Role | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Sheth, Jagdish N. |
| Role | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Shainesh,G. |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Accession No | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/10/2022 | 7 | 3 | 658.8/KOT | K02080 | 19/09/2024 | 09/09/2024 | 09/09/2024 | 08/11/2022 | Books | Reference copy | ||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/10/2022 | 1 | 658.8/KOT | K02081 | 30/11/2022 | 15/11/2022 | 15/11/2022 | 08/11/2022 | Books | Reference copy | |||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 16/01/2023 | 1 | 658.8/KOT | K02159 | 30/08/2023 | 16/01/2023 | 16/01/2023 | Books | Reference copy | ||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/05/2023 | 2 | 658.8/KOT | K02209 | 20/12/2023 | 11/12/2023 | 09/06/2023 | Books | |||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/05/2023 | 6 | 2 | 658.8/KOT | K02210 | 21/08/2024 | 26/07/2024 | 09/06/2023 | Books | ||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/05/2023 | 1 | 658.8/KOT | K02211 | 09/09/2024 | 29/08/2024 | 09/06/2023 | Books | |||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/05/2023 | 2 | 1 | 658.8/KOT | K02212 | 11/01/2024 | 20/12/2023 | 09/06/2023 | Books | ||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/05/2023 | 3 | 658.8/KOT | K02213 | 12/02/2024 | 02/02/2024 | 09/06/2023 | Books | |||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 01/04/2024 | 3 | 3 | 658.8/KOT | K02326 | 29/08/2024 | 20/08/2024 | 02/04/2024 | Books |