Managing marketing: (Record no. 19590)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230217153127.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230217b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126548514 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.8 |
| Item number | CAP |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Capon, Noel |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Managing marketing: |
| Sub-title | an applied approach |
| Statement of responsibility | by Noel Capon and Siddharth Shekhar Singh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Wiley |
| Date of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xxviii,677p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Strategic Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Mobile Marketing |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Singh, Siddharth Shekhar |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 13/07/2022 | 658.8/CAP | K01967 | 17/02/2023 | 17/02/2023 | Books | Reference copy |