Advertising and Promotion: An Integrated Marketing Communications Perspective (Record no. 19702)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00483nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230530104051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230530b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789354600807 |
| Printed Price | 1050.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 659.1 |
| Item number | BEL |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Belch, George E. |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion: An Integrated Marketing Communications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Chennai |
| Name of publisher | McGraw Hill Private Limited |
| Date of publication | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 712p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice No. | Purchase price (after disc. etc) | Total Checkouts | Total Renewals | Full call number | Accession No | Date last seen | Date last checked out | Copy number | Item MRP (printed price) | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | General Stacks | 30/05/2023 | Kushal Books | IN110 | 756.00 | 4 | 7 | 659.1 BEL | A06378 | 30/03/2024 | 11/03/2024 | 1 | 1050.00 | 30/05/2023 | Books | ||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | General Stacks | 30/05/2023 | Kushal Books | IN110 | 756.00 | 1 | 659.1 BEL | A06379 | 26/03/2024 | 15/03/2024 | 2 | 1050.00 | 30/05/2023 | Books |