Advertising and Imc: (Record no. 19763)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00676nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230615162527.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230615b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789390394937 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 659.1 |
| Item number | MOR |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Moriarty, Sandra |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Imc: |
| Sub-title | principles and practice |
| Statement of responsibility | by Sandra Moriarty...et. al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Noida |
| Name of publisher | Pearson |
| Date of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 664p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Advertising |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Mitchell, Nancy D. |
| Role | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Wells, William |
| Role | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Wood, Charles |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 12/06/2023 | 659.1/MOR | K02261 | 15/06/2023 | 15/06/2023 | Books | Reference copy |