Digital marketing: (Record no. 21795)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00515nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240822112646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240822b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353501532 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.8 |
| Item number | SWA |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | T. N Swaminathan |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing: |
| Sub-title | from fundamentals to future |
| Statement of responsibility | by Swaminathan T N and Karthik Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Delhi |
| Name of publisher | Cengage |
| Date of publication | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xix,270p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Digital Marketing |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Kumar, Karthik |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 21/08/2024 | 658.8/SWA | K02351 | 22/08/2024 | 22/08/2024 | Books | |||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 21/08/2024 | 658.8/SWA | K02352 | 22/08/2024 | 22/08/2024 | Books | |||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 21/08/2024 | 658.8/SWA | K02353 | 22/08/2024 | 22/08/2024 | Books | |||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 21/08/2024 | 658.8/SWA | K02354 | 22/08/2024 | 22/08/2024 | Books |