BRAND SWITCH 2ND ED. PRINCIPLES AND STRATEGIES FOR BRAND SUCCESS (Record no. 29221)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00348nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240920s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788179923498 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Kapoor, Jagdeep |
| 245 #0 - TITLE STATEMENT | |
| Title | BRAND SWITCH 2ND ED. PRINCIPLES AND STRATEGIES FOR BRAND SUCCESS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Ahmedabad |
| Name of publisher | Jaico Publishing House |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 145p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | BK |
| Withdrawn status | Lost status | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Source of acquisition | Invoice No. | Purchase price (after disc. etc) | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Unitedworld Institute of Design | Unitedworld Institute of Design | 20/09/2024 | Kushal Books | 325 | 194.35 | 659 KAP | D03908 | 20/09/2024 | 20/09/2024 | Books |