Integrated Marketing Communications (Record no. 5626)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00429nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190927120757.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131506547 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Sirgy, Joseph M. |
| 9 (RLIN) | 561 |
| Role | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated Marketing Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | Cengage Learning India Private Limited |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 362p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals | Shelving location | Source of acquisition | Item MRP (printed price) | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 1 | 658.802SIR | A00248 | 21/01/2019 | 11/01/2019 | 31/05/2018 | Books | |||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 658.802SIR | A00249 | 31/05/2018 | 31/05/2018 | Books | |||||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 2 | 658.802SIR | A00250 | 10/04/2019 | 07/03/2019 | 31/05/2018 | Books | |||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 658.802SIR | A00251 | 31/05/2018 | 31/05/2018 | Books | |||||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 2 | 658.802SIR | A00252 | 22/02/2023 | 30/12/2022 | 31/05/2018 | Books | 2 | ||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 658.802SIR | A04750 | 25/09/2019 | 31/05/2018 | Books | General Stacks | UWSB Mumbai | 325.00 | UWSB Library | |||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 658.802SIR | A04827 | 27/09/2019 | 31/05/2018 | Books | General Stacks | UWSB Mumbai | 325.00 | UWSB Library |