Ten Deadly Marketing Sins (Record no. 5682)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00391nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8126508558 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Kotler Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Ten Deadly Marketing Sins |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | Wiley India Pvt.Ltd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 152 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Total Checkouts | Total Renewals | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 2 | 4 | 658.835KOT | A00384 | 13/04/2022 | 21/03/2022 | 31/05/2018 | Books |