Brand Positioning : Strategies For Competitive Advantage (Record no. 6020)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00466nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190927112725.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070581593 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Sengupta Subroto |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand Positioning : Strategies For Competitive Advantage |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | Tata Mcgraw-Hill Publishing Company Ltd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 297p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type | Shelving location | Source of acquisition | Item MRP (printed price) | Public note | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 4 | 658.827SEN | A01173 | 07/01/2020 | 04/06/2019 | 31/05/2018 | Books | |||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 658.827SEN | A01174 | 31/05/2018 | 31/05/2018 | Books | |||||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 658.827SEN | A01175 | 31/05/2018 | 31/05/2018 | Books | |||||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 28/10/2013 | 0.00 | 1 | 658.827SEN | A02206 | 06/09/2019 | 05/08/2019 | 31/05/2018 | Books | |||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 658.827SEN | A04694 | 24/09/2019 | 31/05/2018 | Books | General Stacks | UWSB Mumbai | 350.00 | UWSB Library | |||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 1 | 658.827SEN | A04695 | 20/09/2024 | 05/09/2024 | 31/05/2018 | Books | General Stacks | UWSB Mumbai | 350.00 | UWSB Library | 2 | ||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 23/08/2012 | 0.00 | 1 | 658.827SEN | A04819 | 02/09/2024 | 01/08/2024 | 31/05/2018 | Books | General Stacks | UWSB Mumbai | 350.00 | UWSB Library | 2 |