Consumer Behavior & Marketing Strategy (Record no. 6561)
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000 -LEADER | |
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fixed length control field | 00466nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180528s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780070601581 |
100 ## - FIRST AUTHOR (IF A PERSON) | |
Name of author | Peter J. Paul & Olson Jerry C. |
245 #0 - TITLE STATEMENT | |
Title | Consumer Behavior & Marketing Strategy |
250 ## - EDITION STATEMENT | |
Edition statement | 7 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication | New Delhi |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher | Tata Mcgraw-Hill Publishing Company Limited |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication | 1987 |
300 ## - PHYSICAL DESCRIPTION | |
No. of pages | 578 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Shelving location | Date acquired | Purchase price (after disc. etc) | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Not For Loan | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | Reference | 04/01/2019 | 310.00 | 658.8342PET | K00918 | 04/01/2019 | 04/01/2019 | Books |