Integrated Marketing Communication (Record no. 6772)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00401nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191009155124.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789350514658 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Niraj Kumar |
| Role | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated Marketing Communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | Himalaya Publishing House |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 642 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type | Shelving location | Source of acquisition | Item MRP (printed price) | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 28/10/2013 | 0.00 | 2 | 658.802NIR | A02280 | 17/04/2019 | 13/04/2019 | 31/05/2018 | Books | ||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 28/10/2013 | 0.00 | 658.802NIR | A05877 | 09/10/2019 | 31/05/2018 | Books | General Stacks | UWSB Mumbai | 495.00 | UWSB Library |