Strategic Brand Management : Building Measuring And Managing Brand Equity (Record no. 6778)

MARC details
000 -LEADER
fixed length control field 00476nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180528s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131756898
100 ## - FIRST AUTHOR (IF A PERSON)
Name of author Keller Kevin Lane
245 #0 - TITLE STATEMENT
Title Strategic Brand Management : Building Measuring And Managing Brand Equity
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher Pearson Education In South Asia
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication 2011
300 ## - PHYSICAL DESCRIPTION
No. of pages 695
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan (e.g. reference copy) Home library Current library Date acquired Purchase price (after disc. etc) Total Checkouts Full call number Accession No Date last seen Price effective from Koha item type Date last checked out Shelving location Source of acquisition Item MRP (printed price) Public note
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 23/08/2012 0.00   658.827KEL A01381 31/05/2018 31/05/2018 Books          
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 04/09/2012 468.75   658.827KIL A01419 31/05/2018 31/05/2018 Books          
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 04/09/2012 468.75   658.827KIL A01420 31/05/2018 31/05/2018 Books          
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 04/09/2012 468.75   658.827KIL A01421 31/05/2018 31/05/2018 Books          
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 14/11/2013 543.75 1 658.827KEL A02309 20/03/2019 31/05/2018 Books 14/03/2019        
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 14/11/2013 543.75 2 658.827KEL A02310 17/04/2019 31/05/2018 Books 16/04/2019        
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 04/09/2012 468.75   658.827KIL A04734 25/09/2019 31/05/2018 Books   General Stacks UWSB Mumbai 625.00 UWSB Library
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 04/09/2012 468.75   658.827KIL A04735 25/09/2019 31/05/2018 Books   General Stacks UWSB Mumbai 625.00 UWSB Library
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