Advertising And Promotion : An Imc Approach (Record no. 6832)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00425nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131503881 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Shimp Terence A |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising And Promotion : An Imc Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | South-Western Cengage Learning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 650 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type | Shelving location | Source of acquisition | Item MRP (printed price) | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 10/12/2013 | 0.00 | 1 | 659.1SHI | A02391 | 26/08/2019 | 26/08/2019 | 31/05/2018 | Books | ||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 10/12/2013 | 0.00 | 659.1SHI | A02392 | 31/05/2018 | 31/05/2018 | Books | ||||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 12/06/2014 | 0.00 | 1 | 659.1SHI | A02865 | 15/03/2019 | 08/03/2019 | 31/05/2018 | Books | ||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 10/12/2013 | 0.00 | 659.1SHI | A04723 | 25/09/2019 | 31/05/2018 | Books | General Stacks | UWSB Mumbai | 475.00 | UWSB Library | ||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 10/12/2013 | 0.00 | 1 | 659.1SHI | A04724 | 15/03/2021 | 01/03/2021 | 31/05/2018 | Books | General Stacks | UWSB Mumbai | 475.00 | UWSB Library |