Integrated Advertising Promotion and Marketing Communications (Record no. 6833)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00442nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191001113955.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120333055 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Clow Kenneth E. |
| Role | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated Advertising Promotion and Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | Pearson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 537p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals | Shelving location | Source of acquisition | Item MRP (printed price) | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 10/12/2013 | 395.00 | 4 | 659.1CLO | A02393 | 17/04/2019 | 16/04/2019 | 31/05/2018 | Books | |||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 10/12/2013 | 395.00 | 6 | 659.1CLO | A02394 | 23/05/2022 | 17/05/2022 | 31/05/2018 | Books | 4 | ||||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 10/12/2013 | 395.00 | 5 | 659.1CLO | A04982 | 11/01/2024 | 02/01/2024 | 31/05/2018 | Books | 6 | General Stacks | UWSB Mumbai | 504.00 | UWSB Library |