Advertising Promotion : An Integrated Marketing Communication Perspective (Record no. 6877)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00485nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259026850 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Belch George E |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising Promotion : An Integrated Marketing Communication Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | Tata Mcgraw Hill Education Private Limited |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 1016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Total Checkouts | Total Renewals | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 17/01/2014 | 625.00 | 17 | 6 | 659.1BEL | A02447 | 13/12/2021 | 07/12/2021 | 31/05/2018 | Books |