Marketing Metaphoria : What Deep Metaphors Reveal About The Minds Of Consumers (Record no. 7327)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00449nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 97814221211153 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Zaltman Gerald |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Metaphoria : What Deep Metaphors Reveal About The Minds Of Consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Boston |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | Harvard Business Press |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 230 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 05/11/2014 | 0.00 | 658.8342ZAL | A03084 | 31/05/2018 | 31/05/2018 | Books |